North America and Western Europe are anticipated to have 92 million internet connected vehicles by 2016. The app enabled cars are expected to be majorly sold in Europe, the Middle East and Africa (EMEA) over the forecast period. Apple’s carplay and android’s auto apps are anticipated to witness significant market growth owing to increasing integration of these infotainment platforms in vehicles. It is expected that more than 24 million cars will be equipped with apple carplay app by 2019. Android Auto is expected to be valued around 31 million units by 2020 as well as Apple carplay is likely to be valued at 37 million units by 2020.
It incorporates various technologies such as voice control, gesture recognition and $@!#% in eliminating extra buttons in order to maintain driver’s focus on the road. In-car apps assist in ensuring safety by offering improved features such as autonomous emergency brake, evolved cruise control, blind spot data, traffic jam help, cross traffic, and change of lane assist. Furthermore, it also facilitates driver in lane departure, parking assist, traffic signal warning, pedestrian warning, autonomous parking, surround view systems and car to car communications. It offers aforementioned features by installing sensor technologies such as, radar, camera and ultrasound.
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Numerous domains such as fuel economy and efficiency, health and personal efficiency, security, road safety and insurance liability are anticipated to furnish colossal in-car apps market growth avenues over the forecast period. Growing partnership among app integrators as well as OEM’s (original equipment manufacturers) is forecast to facilitate potential growth opportunities to the in-car apps market.
In addition, apps are now integrated with various sensors that facilitate in monitoring the drivers activity and also tracks its focus towards road in order to avoid distracted driving. Increasing implementation of these applications facilitates the user to monitor car repairs with the help of smartphones. It also allows customers in establishing connection with number of service professionals and carries out communication via text, pictures as well as videos. Furthermore, in-car apps help to diagnose the vehicle issues in case of any hazardous situation offers numerous local repair shop suggestion along with the repair charges respectively.
These apps acts as a liaison between car & the device and assist driver in accessing the application while driving. Proliferating use of these applications is likely to augment the car driving experience. The probability of having only one platform installed without the flexibility to install another is expected to hamper smart vehicle app market growth.
The major application of in-car app includes; weather, navigation, music, social networking and news. In 2015, navigation was the foremost app segment and accounted for around 53% followed by weather app, accounted for over 40% of the overall industry share.
Ford is likely to launch a new application called Sync Connect by 2016, which could start, stop, lock and unlock with the help of a remote. Furthermore, this app includes voice activation for smartphones that allows free emergency calls and also enables user to retrieve status of car systems such as tire pressure, fuel levels, battery status and oil level. This app encompasses two tier authentication security and needs user confirmation of system setup through in car console.
Key industry participants for the in-car apps market share include Alcatel-Lucent, Apple Inc, AT&T Inc, Delphi Automotive LLP, Audi AG, Google Inc, NXP Semiconductors, General Motors, Ford Motor Company and Sierra Wireless among others.
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