06 October 2016
India: Quarterly

An extended summer of hot weather in a few states put both positive and negative trends on still drinks manufacturers. Volume of Private Label products and microbreweries was equal to the volume of branded kegs. Weather change proved to be beneficial for soft drinks market in India. Due to increase in price of raw materials very few local small and medium scale players had a large position within the market.

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Key Findings
- Premium priced products were being launched which focused on people who have a high level of income

- Major brands have seen positive double digit growth due to the extended summer in many regions of India

- Sales of pouches have increased whereas bottle sales have declined due to losses in bottles and delays in the return of glass bottles

- With an adequate availability of raw materials and redesigned packages, local small and medium players like have increased their production and expanded their distribution networks to tier I cities

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Synopsis
Canadean's India Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

- Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

- An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the India beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in India to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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Sam Collins
Market Reports Center
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