The domestic beverage industry was struggling to operate in extreme conditions; with soft and dairy players recording huge losses due to poor competitiveness with low-cost EU imports. Only alcoholic drinks recorded mild growth, the soft drinks market was in a negative trend, driven by the lower performance of fruit syrups and packaged water, as well as dairy drinks consumption failing to recover. The PL segment is gaining importance within the soft drinks market in Croatia, but only in some categories.

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Key Findings
- The low cost-segment of packaged water continued to be driven by bigger packaging

- The PL segment is important in the most brand-disloyal categories; squash/syrups, nectars and fruit powders

- The hot beverages segment saw a flat performance in Q2-16 driven by no change in hot coffee consumption due to no marketing activities

- Juice enjoyed the image of a quality and healthy drink and the category continued to show positive performance

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Canadean's Croatia Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

- Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

- An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Croatia beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Croatia to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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Media contacts:
Sam Collins
Market Reports Center
Call : 1-646-883-3044 (US)
Email :
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