06 October 2016
Republic Of Ireland

Growing awareness of the sugar content in soft drinks has resulted in a significant shift in the consumption habits of consumers, resulting in increasing shifts towards categories, like packaged water, enhanced water, flavoured water etc., with perceived health benefits and decline in categories like carbonates and juice. Seasonal trends and UEFA Euro 2016 championships in June has also positively impacted the consumption of beverages especially alcoholic drinks

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Key Findings
- Due to a small starting base, enhanced water performance was exceptionally strong in Q2-16

- Flavored water saw further strong growth in Q2-16, largely attributed to the success of still variants

- Juice volumes continued strong decline due to growing health and wellness trends

- Cultured dairy drinks dropped a further due to a premium pricing strategy and growing consumer awareness around sugar content

- Herbal and specialty varieties of hot tea have seen some growth but at the expense of standard varieties of hot tea resulting in a slight overall decline of the category

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Canadean's Republic Of Ireland Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2016vs Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

- Carbonates consumption data for Q2-2016vs Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

- An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Republic Of Ireland beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Republic Of Ireland to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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Media contacts:
Sam Collins
Market Reports Center
Call : 1-646-883-3044 (US)
Email : info@marketreportscenter.com
visit our website : https://marketreportscenter.com

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