Persistence Market Research (PMR), a market intelligence and research firm, has recently published a market study on the global low-calorie food market, according to which, the market stood at US$7.4 bn in 2012. Analysts at PMR estimate the market’s expansion at a healthy CAGR of 5.90% during the period from 2014 to 2019. The market according to the report will gain a market value of US$10.4 bn by the end of the forecast period.

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The research report, titled “Global Market Study on Low-calorie Food: Stevia to Witness Highest Growth by 2019”, states that the increasing prevalence of obesity as well as the diabetic population is the key driver of the global market for low-calorie food. The rise in the global geriatric population is another factor propelling this market significantly. However, the high cost associated with low-calorie food, coupled with its tastelessness, is poised to hamper this market to a significant extent over the next few years. The usage of artificial sweeteners, which are considered as unsafe, in low-calorie food is also anticipated to limit the growth of this market.

On the other hand, the growing awareness pertaining to healthcare is encouraging consumers to take up a healthy lifestyle, which is likely to increase the consumption of low-calorie food during the forecast period. In addition to this, the increasing trend of gymming and fitness among the young generation is also projected to fuel the demand for low-calorie food.

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According to this research study, the global market for low-calorie food is analyzed on three fronts: products, application, and the regional distribution.
Aspartame, stevia, sucralose, cyclamate, and saccharin are the key products available in the global low-calorie food market. At present, the aspartame segment is leading the global market. However, the market for stevia, which is an organic sweetener extracted from the leaves of stevia rebaudiana, is likely to report exceptional growth in near future owing to the shift of consumer preference toward natural sweeteners. The market for sucrose is also expected to pace up during the forecast period.

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Persistence Market Research (PMR) is a U.S.-based full-service market intelligence firm specializing in syndicated research, custom research, and consulting services. PMR boasts market research expertise across the Healthcare, Chemicals and Materials, Technology and Media, Energy and Mining, Food and Beverages, Semiconductor and Electronics, Consumer Goods, and Shipping and Transportation industries. The
Company draws from its multi-disciplinary capabilities and high-pedigree team of analysts to share data that precisely corresponds to clients’ business needs.

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