05 November 2015
Digital Signage Market

Adoption of digital signage systems for high target advertisement and its use in real-time content update are fuelling the global market, and between 2014 and 2020, demand is expected to grow at a double-digit rate.

Digital signage system eliminates the use of materials like paper and paint required for traditional signage systems, making it more eco-friendly.

Further, features, including like extending its display size by connecting with other multiple screens, real-time content update, remote access, monitoring and controlling, data transmission via compressed files, fan-less design for preventing malfunctioning, energy-saving, tamper-resistant, cost-effectiveness, dynamic and interactivity are increasing the usage of digital signage systems.

Decline in price of display devices, rising scope of GPS market, increasing demand for digital out-of-home (DOOH) applications and a growing demand for additional integrated features in digital signage systems are expected to increase the scope of digital signage software market as well.

However, the digital signage market is facing a few challenges, such as high initial cost associated with its installation and maintenance, content creation, support and hardware & software.

The digital signage system market can be segmented based on technology, software, system type and application.

On the basis of technology, the market is segmented into LCD or plasma, OLED and LED display technology. On the basis of software, the market is segmented into content management software, distribution and scheduling software.

Key applications of digital signage systems include corporate and commercial sector, manufacturing, educational institutes, government, banking and financial institutes, transportation, retail and wholesale, media and entertainment, and health care.

North America and Europe have the largest market share in digital signage market, however, Asia-Pacific is expected to emerge as a promising market during the forecast period on account of strong demand in China and India.

The key companies in this market are Cisco Systems, Inc. Samsung Electronics Co., Ltd., NEC Display Solutions, Ltd.,BroadSign International, Inc., Panasonic Corporation, Smart Digital Signage Inc., Out Front Digital Communications, Israk Technology, Net Display Systems PADS, WinMate Communication Inc., Visix, Inc., Corum Digital Corporation, Almo Professional A/V, ADFLOW Networks and Mermaid vTouch Pro.

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